With over two decades of expertise as a registered Sports Physiologist, Mr. Paladin specialises in sports analytics, high performance, and business management. His academic achievements, including a foundational degree in Sports Science and ongoing research for his Master of Science focusing on the strategic implications of corporate sponsorship in sports, uniquely position him to comprehend sponsor-sponsee relationships.
Notably, Mr. Paladin has structured successful sponsorship deals and led complex global projects, teaming with prominent organisations like the International Olympic Committee (IOC), UAE Team Emirates, Ultimate Fighting Championship (UFC), and Mercedes Petronas Formula 1. His work in advancing sports performance technologies and fan engagement strategies highlights his pivotal role in shaping the future of the sports industry.